This is the fourth year I’ve compiled this information - we did it in 2017 and in 2018 and in 2019 before taking two years off because pandemic. These are corporations in a capitalist society, with a few exceptions they all taketh more than they giveth, if you know what I mean. These rankings are not influenced by the company’s overall ethics, their history or reputation in other areas, or by the politics, religious affiliations or lobbying activities of its leadership team. Dedicating website space aside from the product pages to share more info about their spokesmodels, community partners or Pride / LGBT history in general.Developing a custom campaign around its pride content (aka “they did a dedicated photoshoot to promote this stuff”).
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Using queer models for its collection or campaign.Designs that go beyond slapping rainbows on things and/or designs that would count as cute any day of the year.Having non-profit partner that isn’t one of the most well-known and well-funded non-profits.But let’s look at the splendorous brands who continue to exist and send us press releases but never advertise on our actual website! The Criteria: If you really wanna support queers this Pride Season, you should definitely shop at stores run by actual queer people - here’s your list. Well well well what have we here, another Pride and another opportunity for brands to “align” with the LGBTQIA+ community by printing LOVE IS LOVE or LOVE IS FOR EVERYONE or LOVE OUT LOUD in a rainbow gradient on a bunch of t-shirts with a wink and a gay nod.
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